NexGen 2027: 48-Hour Creative Challenge Brief

MSIG is a leading Japanese general insurer in the region, and the title sponsor for the ASEAN Women’s Championship 2027. The sponsorship tagline, "Protecting Goals, Powering Futures" captures MSIG's belief that protection empowers progress, and connects the excitement of football with the goals people pursue every day.

The Ask: Turn MSIG from the ASEAN Women’s Championship 2027 sponsor to the brand that deepens how ASEAN fans connect with football with bold, viral-worthy ideas that leave lasting impact.